• Do you post about products you’ve received in the mail from brands?
• Have you ever been ambiguous about whether your content was created for a brand or whether you make a commission from affiliate link?
• Have you ever used #ad in a font that camouflages with the background of your stories?
• If you answered yes to any of the above, your business could be at risk for FTC violations.
In case you don’t know, the FTC (or the Federal Trade Commission) is the United States Agency in charge of consumer protection.
You work hard to create content for the brands you work with and the last thing you want is to deal with warning letters or penalties from the FTC based on your social media content.
• Examples of real FTC warning letters
• A breakdown of the FTC regulations and how to comply
• Examples of Influencers who are following FTC regulations
• Examples of Influencers who are NOT following FTC regulations
• How to properly disclose Amazon affiliate, LTK and other commissionable links in a way that complies with the FTC regulations
ENDORSEMENT RELATIONSHIP
Learn what creates an endorsement relationship. Spoiler alert: It is MUCH broader than what you might think of as traditional “paid advertisements."
PROVIDING DISCLOSURES
See examples of how and how NOT to provide disclosures, based on real-life examples from the FTC.
WEBSITE DISCLOSURES
Get your own template for an FTC Disclosure Policy for your website/blog and learn how to edit and implement the policy.
Meet Your Teacher, Parul Das
“I have over 15 years of legal experience. I have filed over 45 trademark applications. I’ve spent 7 years practicing healthcare litigation in state and federal courts, negotiated and settled over 15 cease & desist matters involving trademarks and drafted over 500+ contracts and settlement agreements.
Aside from my work as an attorney, I’m a mom of two, an influencer in the nutrition space, and I’ve launched two businesses selling digital education products online.
As an entrepreneur, I know first-hand how secure it feels to know that your time, money, and carefully crafted business creations are protected. If not having your unique ideas legally protected is holding you back from growth in your business, I’m here to help you change that.”
— Parul Das
Disclaimer
The Legal Menu™ is owned by The Legal Menu, LLC and is not a law firm or a lawyer. Nothing available for viewing or purchase on this website is legal advice and no attorney-client relationship is formed by purchasing or viewing any template, product, course, or resource available on this website. If you have a specific problem and need legal advice, contact a licensed attorney in your state.